FORTUNE -- Apple (AAPL) continues to come under pressure from environmentalists and human rights groups to clean up its act.
Currently making the rounds on college campuses is filmmaker Heather White's Who Pays the Price, a 9:30-minute video that begins in the style of a soft-voiced Apple promo ("This is what matters. The experience of a product. Will it make life better...") but quickly shifts gears into tales of benzene poisoning that are almost too painful to watch.
As if on cue, Apple on Monday released the attached video, titled "Better," in which a narrator who sounds a lot like Tim Cook stresses Apple's commitment to minimizing its environmental footprint.
Can both messages be true? Sure they can.
Like all the electronic devices we take so much for granted, the manufacture of Apple's products involves the use of toxic solvents and who knows how much electrical energy.
But it's also true that Apple has made as big a public commitment -- if not bigger -- to reducing those costs as any of its competitors.
The documentary that premiers Thursday night covers some well-plowed ground
There could be a few surprises in the hour-long biography of Steve Jobs that will kick off this year's "CNBC Titans" series. But judging from the previews and Web-extra videos posted on the show's site, it's a long shot.
For people who have followed the career of Apple's (AAPL) co-founder and CEO, the photography and film clips will have a familiar feel MOREPhilip Elmer-DeWitt - Jun 23, 2011 7:11 AM ET
With Apple's CEO, Bloomberg's documentary team has found a subject worthy of the format
The first of Bloomberg TV's Game Changer series -- the 25-minute biopic on Facebook's Mark Zuckerberg that aired last week -- turned out to be relatively weak tea. Its subject was too young and the story a bit too shallow to justify the breathless voice-over and graphical pyrotechnics.
The Steve Jobs episode that aired Thursday night, and MOREPhilip Elmer-DeWitt - Oct 15, 2010 5:16 PM ET
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