FORTUNE -- A tech blogger could fill his or her days chasing the latest rumors about upcoming Apple (AAPL) products -- and as the more than two dozen links in the screen grab at right attest, many do.
But Thursday morning's dueling headlines on top of Techmeme -- one from Lorraine Luk at the Wall Street Journal and the other from 9to5Mac's Mark Gurman -- remind me why I don't bother with this stuff anymore, and why maybe you needn't either.
Working the Asian supply chain rumor mill, Luk reports that the next iPad mini will feature a high-res Retina display. Interpreting files hidden deep within the latest version of the IOS 7 software developers kit, Gurman reaches the opposite conclusion.
Both offer their findings as honest-to-goodness scoops. But because Apple is not talking to them -- and never will -- neither really knows what's in the works. And toward the end of their stories, each offers a version of the same caveat:
So remind me, why do we care?
At a Google press event this week, the company unveiled ambitious plans for expansion.
People often think of Google (GOOG) as a search company. While certainly the biggest search company in the world, it's what Google does with its search technology that makes it
the cash-belching behemoth it is.
Google's robust display advertising pays the bills, and that is the lion's share of what they plan on rapidly expanding in the next few years.
Neal Mohan, MORESeth Weintraub - Jul 1, 2010 4:38 PM ET
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