It's been a busy week for long second looks at Apple (AAPL).
Some, like Jason Calcanis' narcissistic The Case Against Apple, were prompted by the controversies swirling around its iPhone marketing strategies and App Store approval procedures.
Others, like Peter Burrows' Why Apple Is More Valuable than Google (GOOG) in Businessweek, by a long-term shift in market capitalizations that has pushed America's No. 4 computer maker (market cap $148 billion) ahead of the world's No. 1 search engine ($145 billion).
On Wednesday, when Apple announces its fiscal 2009 first-quarter earnings, the business press will rush to report the key metrics: number of units sold for Macs, iPods and iPhones, as well as overall company sales, earnings, and gross margins.
But according to some long-time Apple watchers, what really matters tomorrow is whether reporters and analysts will fail -- once again -- to recognize the rapidly growing value of Apple's hidden revenue MOREPhilip Elmer-DeWitt - Jan 20, 2009 9:50 AM ET
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