Darth Vader

Lady Gaga, Darth Vader hawk Android in Japan

November 29, 2010: 12:22 PM ET

Big names are getting behind high profile Android roll outs in Japan.

In the U.S., we're lucky to get  a little green robot.  In Japan, Android phones are advertised by big names such as Lady Gaga, who is backing Sharp's IS03 on KDDI au.  The ISO3 has the same display as Apple's iPhone 4 with an extra LCD below it.

The campaign follows NTT DoCoMo's entertaining Darth Vader campaign for the Samsung Galaxy S:

Vader has been starring in the carrier's latest round of "always with you" ads, wherein he serves as a (sort of) human representation of the phone, thus lending some anthropomorphic qualities to the cold slab of technology awaiting you in the shops.

If sales are any indication, the celebrity endorsements might be working.  The Samsung Galaxy S dethroned the iPhone 4 in Japan upon its launch earlier this month.

Darth Vader and more Lady Gaga below:

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