Fast and furious speculation focused more on what the move meant longer-term than the movie itself. Goldman Sachs (GS) analyst Ingrid Chung said Facebook does not pose an immediate threat to Netflix (NFLX) on a short-term basis, but that could eventually change if and when other movie studios follow suit.
Warner Brothers Digital Distribution President Thomas Gewecke doesn't view Facebook as the next big video content provider -- at least not yet. In the company's overall digital strategy, Gewecke refers to it as a test project, an addition to its current strategy, which is to capitalize on the increasing numbers of users consumer media on both Internet-connected TVs, PCs, Macs, and mobile devices. Are they pegging the future of digital media on the backs of Facebook's 600 million or so users? Far from it. Think of it more of as an addition to the company's current offerings. More
Facebook users can now watch The Dark Knight right on the website. It won't be the last time content providers come to where the users are.
Would you watch movies on Facebook? That's what Warner Brothers, a division of Time Warner (parent company of Fortune), wants to know by offering up The Dark Knight for viewing on the movie's Facebook fan page. 3.9 million fans have already "Liked" it and they MOREJP Mangalindan, Writer - Mar 8, 2011 2:44 PM ET
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