Dan Rayburn

Apple TV: Good news and bad

October 6, 2010: 10:57 AM ET

"The hobby is a hit!" declares one analyst, but a head-to-head review gives the nod to Roku

Photo: Michael Copeland

"Apple TV is selling out across the nation," screams the headline of an unusually enthusiastic note to clients issued Wednesday by JMP Securities' Alex Gauna.

"We were not particularly surprised when we couldn't get our hands on the Apple TV over this past introductory weekend in San Francisco," he writes, "but when the scarcity persisted into this week it got us to checking and we subsequently learned that stores across the nation were selling out of their inventory on the same day as receipt in Boston, Chicago, New York, and Washington D.C."

"Online representatives," he adds, "have characterized demand as 'amazing.'"

Not so amazed was Frost and Sullivan's Dan Rayburn, who posted a pretty thorough head-to-head comparison Tuesday of the Apple TV with the top-of-the-line Roku XDS. "If I was trying to decide where to spend my $99," he concludes, "Roku would be the hands down winner."

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