FORTUNE -- Twenty percent of Apple's (AAPL) iPhone customers over the past year were switching from an Android phone, but only 7% of Samsung buyers had previously owned an iPhone, according to a new study released to Fortune by Consumer Intelligence Research Partners.
The CIRP report is the most detailed we've seen on where Apple and Samsung get their customers. Among its key findings:
The survey also gathered demographic data that showed, not surprisingly, that Apple's customers tend to be richer and better educated than Samsung's. More surprisingly, given the theme of Samsung's "next big thing" TV ad campaign, iPhone owners also tend to be younger.
See charts 10, 11 and 12 below.
Methodology: Four quarterly surveys of U.S. smartphone buyers from July 2012 to June 2013. Each survey consisted of 500 subjects who purchased a mobile phone in the preceding 90 days.
Or, the art of selling change.
FORTUNE -- How do you disrupt when your customers don't want to be disrupted?
At a roundtable conversation at Fortune's Brainstorm Tech conference in Aspen, Colo., a group of entrepreneurs and fast-growing company executives convened to discuss the ways upstarts are trying to shake up the status quo. But rather than focusing on the incumbents they are seeking to displace, the disruptors engaged in a lively MOREStephanie N. Mehta, Deputy Managing Editor - Jul 20, 2011 2:48 PM ET
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