Customer relationship management and Intuit join forces

April 1, 2011: 1:01 PM ET

The "anti-software" company joins forces with one of the biggest small-business software makers out there, striking another blow on behalf of the cloud.

Image representing Salesforce as depicted in C...

Image via CrunchBase's (CRM) future depends on rapid expansion of its customer relationship management business and its ability to become the platform of choice for developers of cloud-based business applications.

But the company can't do it all alone. That's why this morning announced a strategic partnership with Intuit, maker of QuickBooks. The popular accounting software is used by 4.5 million small businesses. Under the agreement, Intuit will resell's CRM through its App Center. Customers will be able to synchronize customer data with QuickBooks and QuickBooks online, a web-based version of its software

The partnership is good news for, which is hoping to penetrate Intuit's customer base of small businesses with CRM. But that's just the beginning.

"CRM is the Trojan horse," says Brad Zelnick, vice president and senior software analyst with Macquarie Group. "With CRM Salesforce is able to land and expand and go deeper into corporations." More

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