Salesforce.com's (CRM) future depends on rapid expansion of its customer relationship management business and its ability to become the platform of choice for developers of cloud-based business applications.
But the company can't do it all alone. That's why this morning Salesforce.com announced a strategic partnership with Intuit, maker of QuickBooks. The popular accounting software is used by 4.5 million small businesses. Under the agreement, Intuit will resell Salesforce.com's CRM through its App Center. Customers will be able to synchronize customer data with QuickBooks and QuickBooks online, a web-based version of its software
The partnership is good news for Salesforce.com, which is hoping to penetrate Intuit's customer base of small businesses with CRM. But that's just the beginning.
"CRM is the Trojan horse," says Brad Zelnick, vice president and senior software analyst with Macquarie Group. "With CRM Salesforce is able to land and expand and go deeper into corporations." More
Salesforce's Marc Benioff is turning to social products like Chatter to drive growth for tomorrow, even as enterprise adoption continues to bring in revenue today.
Salesforce.com CEO Marc Benioff is the kind of guy who could sell customer relationship management software to Eskimos. But can he convince IT departments to buy into Chatter, his company's enterprise collaboration tool?
Benioff certainly thinks so. According to Salesforce.com's (CRM) recently released quarterly earnings report, he's MOREMichal Lev-Ram, writer - Feb 25, 2011 10:57 AM ET
At Dreamforce, cloud-guru Marc Benioff converts Salesforce.com's most successful product -- social collaboration tool Chatter -- from paid to free.
Marc Benioff wants to make enterprise software more like Facebook—social, viral and mobile. It's all part of the Salesforce.com CEO's master plan to extend beyond his core customer base, sales professionals.
That's why Salesforce.com (CRM) is launching a free version of Chatter, its social collaboration tool for enterprises. Benioff announced the new MOREMichal Lev-Ram, writer - Dec 8, 2010 1:01 PM ET
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