FORTUNE -- Ron Cervi, a news and traffic reporter for KCBS, was flying over Cupertino Monday when he snapped this aerial photo. Posted on Instagram, it's a "before" picture to go with the "after" rendering (below) that Apple (AAPL) commissioned.
In Steve Jobs' final public appearance -- his 2011 presentation to a starstruck Cupertino city council -- he described the main building of Apple's new headquarters as looking "a little like a spaceship has landed." You can watch the video here.
A rare look at a key Apple executive who usually stays well out of the limelight.
FORTUNE -- I can't swear that Peter Oppenheimer's nine and a half minutes before the cameras in the attached YouTube video is the first televised press conference of his 17-year career at Apple (AAPL), but I've never seen him do another.
Apple's chief financial officer -- the man in charge of the company's umpteen billions -- is usually MOREPhilip Elmer-DeWitt - Oct 18, 2013 7:05 AM ET
Demolition at the site can begin after one more pro forma vote on Nov. 15.
FORTUNE -- Before a standing-room only crowd that included several hundred Apple (AAPL) employees, the Cupertino City Council voted unanimously Tuesday to approve construction of the four-story 2.8-million-square-foot curved-glass headquarters that Steve Jobs described in his initial pitch two years ago as looking "a little like a spaceship has landed."
The City Council's decision is final unless a petition for MOREPhilip Elmer-DeWitt - Oct 16, 2013 6:37 AM ET
It may be a slam dunk for Apple, but the local paper is playing the story for all it's worth.
FORTUNE -- There's a pro forma sign off in November, but the vote scheduled for Oct. 15 is the one that will determine whether or not Apple's (AAPL) $5 billion Campus 2 headquarters gets built in Cupertino or somewhere else.
Apple has about as much chance of losing the Cupertino city council vote as MOREPhilip Elmer-DeWitt - Oct 14, 2013 4:50 PM ET
Real-time analysis of Apple's September 2013 iPhone event.
FORTUNE -- Apple's (AAPL) Sept. 10 special event went largely as expected, thanks to weeks of speculation and what turned out to be remarkably accurate leaks.
The highlights were two new iPhones, the retirement of two old iPhones and prices lowered to zero for software that Apple used to sell.
The iPhone 5C, which starts at $99 with a two-year contract,
iPhone 5S, which features a new fingerprint MORE
Did anyone really expect there wouldn't be delays?
FORTUNE -- The 14,000 Apple (AAPL) employees who were looking forward to moving into the building that Steve Jobs described as looking like "a spaceship has landed" will have to wait a little longer.
Last week the company gave the Cupertino city council revisions to the plans for its new headquarters that will likely push completion into 2016 at the earliest, about a year behind schedule.
"They could MOREPhilip Elmer-DeWitt - Nov 21, 2012 10:01 AM ET
Apple (AAPL) has released this photo of CEO Tim Cook speaking to employees at their Steve Jobs memorial celebration in the amphitheater behind 1 Infinite Loop in Cupertino, Calif.
A 3.6 MB version is available for download here.Philip Elmer-DeWitt - Oct 20, 2011 7:55 AM ET
Gruber, Mossberg, Om and more. Walking the media line at the iPhone 4S event
This 53-second YouTube video is what you might call media inside baseball.
It was shot outside Apple's (AAPL) Town Hall auditorium while the invited press cooled their heels in advance of Tuesday's iPhone 4S event.
That's the Wall Street Journal's Walt Mossberg with the white Van Dyke at the 28-second mark. Daring Fireball's John Gruber is the tall guy in dark MOREPhilip Elmer-DeWitt - Oct 4, 2011 10:28 PM ET
It starts in June 2010 with the launch of the iPhone 4 and ends -- maybe -- this Tuesday
Somebody has taken the trouble to document -- with footnotes -- the rumor-filled roadmap that has brought us to Tuesday's iPhone press event at Apple (AAPL) headquarters in Cupertino, Calif. The result is the infographic published two weeks ago by a dubious website called AllAreaCodes.com (more on them in a moment).
We haven't fact-checked all 43 MOREPhilip Elmer-DeWitt - Oct 3, 2011 6:30 AM ET
The Mac Observer's widely reposted comparison was a little off
Kudos to The Mac Observer's John Martellaro for dusting off his geometry and calculating the diameter of the circle that would circumscribe the Pentagon's five 921-foot sides. Answer: 1,566 feet.
But he went astray when he eyeballed the floor plans for Apple's (AAPL) proposed new headquarters -- made public last week by the Cupertino city council -- to estimate the diameter the MOREPhilip Elmer-DeWitt - Aug 17, 2011 8:59 AM ET
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