FORTUNE -- I can't swear that Peter Oppenheimer's nine and a half minutes before the cameras in the attached YouTube video is the first televised press conference of his 17-year career at Apple (AAPL), but I've never seen him do another.
Apple's chief financial officer -- the man in charge of the company's umpteen billions -- is usually heard but not seen reading the quarterly results and playing second fiddle to Tim Cook during Apple's telephone calls with analysts.
But there he was Wednesday, the day after the Cupertino city council unanimously approved the company's plans for its new "spaceship" headquarters, fielding questions on camera from the filthy press.
There was a bit of news in his presentation. He offered some detail about the building's energy efficiency ("there won't be one atom of carbon emitted into the atmosphere"). And he confirmed that Apple will still need the old headquarters at One Infinite Loop to house a company that is, in Steve Jobs' words, "growing like a weed."
But mostly it was a demonstration of how a disciplined Apple senior executive stays calmly on script, repeating well-tested phrases ("we can't wait to get started" ... "we're thrilled" ... "excited" ... "humbled" ... "the greatest team in the industry" ... "collaborative culture" ... "surprise and delight our customers" ... "innovate for decades to come") even under hostile questioning.
Best moment: Oppenheimer's reaction to the persistent reporter who wanted to know if the building could be subdivided -- perhaps into condos? -- after Apple is long gone.
Oppenheimer's bit starts at the 4:04 mark.
Demolition at the site can begin after one more pro forma vote on Nov. 15.
FORTUNE -- Before a standing-room only crowd that included several hundred Apple (AAPL) employees, the Cupertino City Council voted unanimously Tuesday to approve construction of the four-story 2.8-million-square-foot curved-glass headquarters that Steve Jobs described in his initial pitch two years ago as looking "a little like a spaceship has landed."
The City Council's decision is final unless a petition for MOREPhilip Elmer-DeWitt - Oct 16, 2013 6:37 AM ET
It may be a slam dunk for Apple, but the local paper is playing the story for all it's worth.
FORTUNE -- There's a pro forma sign off in November, but the vote scheduled for Oct. 15 is the one that will determine whether or not Apple's (AAPL) $5 billion Campus 2 headquarters gets built in Cupertino or somewhere else.
Apple has about as much chance of losing the Cupertino city council vote as MOREPhilip Elmer-DeWitt - Oct 14, 2013 4:50 PM ET
Real-time analysis of Apple's September 2013 iPhone event.
FORTUNE -- Apple's (AAPL) Sept. 10 special event went largely as expected, thanks to weeks of speculation and what turned out to be remarkably accurate leaks.
The highlights were two new iPhones, the retirement of two old iPhones and prices lowered to zero for software that Apple used to sell.
The iPhone 5C, which starts at $99 with a two-year contract,
iPhone 5S, which features a new fingerprint MORE
Did anyone really expect there wouldn't be delays?
FORTUNE -- The 14,000 Apple (AAPL) employees who were looking forward to moving into the building that Steve Jobs described as looking like "a spaceship has landed" will have to wait a little longer.
Last week the company gave the Cupertino city council revisions to the plans for its new headquarters that will likely push completion into 2016 at the earliest, about a year behind schedule.
"They could MOREPhilip Elmer-DeWitt - Nov 21, 2012 10:01 AM ET
Apple (AAPL) has released this photo of CEO Tim Cook speaking to employees at their Steve Jobs memorial celebration in the amphitheater behind 1 Infinite Loop in Cupertino, Calif.
A 3.6 MB version is available for download here.Philip Elmer-DeWitt - Oct 20, 2011 7:55 AM ET
Gruber, Mossberg, Om and more. Walking the media line at the iPhone 4S event
This 53-second YouTube video is what you might call media inside baseball.
It was shot outside Apple's (AAPL) Town Hall auditorium while the invited press cooled their heels in advance of Tuesday's iPhone 4S event.
That's the Wall Street Journal's Walt Mossberg with the white Van Dyke at the 28-second mark. Daring Fireball's John Gruber is the tall guy in dark MOREPhilip Elmer-DeWitt - Oct 4, 2011 10:28 PM ET
It starts in June 2010 with the launch of the iPhone 4 and ends -- maybe -- this Tuesday
Somebody has taken the trouble to document -- with footnotes -- the rumor-filled roadmap that has brought us to Tuesday's iPhone press event at Apple (AAPL) headquarters in Cupertino, Calif. The result is the infographic published two weeks ago by a dubious website called AllAreaCodes.com (more on them in a moment).
We haven't fact-checked all 43 MOREPhilip Elmer-DeWitt - Oct 3, 2011 6:30 AM ET
The Mac Observer's widely reposted comparison was a little off
Kudos to The Mac Observer's John Martellaro for dusting off his geometry and calculating the diameter of the circle that would circumscribe the Pentagon's five 921-foot sides. Answer: 1,566 feet.
But he went astray when he eyeballed the floor plans for Apple's (AAPL) proposed new headquarters -- made public last week by the Cupertino city council -- to estimate the diameter the MOREPhilip Elmer-DeWitt - Aug 17, 2011 8:59 AM ET
Cupertino posts the company's full proposal, including 82 drawings and renderings
Want to know more about Steve Jobs' plans for Apple's (AAPL) futuristic new headquarters, the one he told the star-struck Cupertino city council last June looked "a little like a spaceship had landed"? Look no further than the city's home page, where the council has posted Apple's proposal in full, including dozens of high-res drawings, renderings, floor plans and MOREPhilip Elmer-DeWitt - Aug 13, 2011 7:13 AM ET
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