Costco

Apple vs. Android: Calling all Wal-Mart shoppers!

August 22, 2013: 12:00 PM ET

Androids are 3 times more likely than iPhones to have been bought at a discount store.

Click to enlarge.

FORTUNE -- Consumer Intelligence Research Partners, which has been exploring the differences between Americans who buy Apple (AAPL) iPhones and those who choose phones running Google's (GOOG) Android, released a new set of charts to Fortune on Wednesday.

The first, above, shows that when shopping for a smartphone, Android buyers favor discount and big-box stores -- like Walmart and Costco -- three times more than iPhone buyers.

A second, below, shows that iPhone owners are more loyal to their brand than Android owners, but not as much as they used to be.

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A third chart (below) shows that in the past year, 20% of iPhone buyers were switching from an Android phone, nearly three times as many as went the other way (7%). CIRP found roughly the same ratio when it compared Apple and Samsung owners. See Where Apple and Samsung get their customers.

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Finally, CIRP found that Americans who buy Android phones tend to be older, less wealthy and less well educated than those who buy iPhones.

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