FORTUNE -- For Apple (AAPL), the iPhone is a sale that keeps on giving -- at least in the U.S. Once a customer has bought one, he or she is likely to come back for another, usually within two years, when that contract expires.
The iPad is a like a big iPhone in some respects. The two devices share a huge library of apps and many usage patterns, particularly in terms of e-mail, Web surfing and game-playing (but not video watching).
In terms of how often they are traded in for a new model, however, and what happens to the old, they may be more like Macs (which tend to get replaced every 2-4 years) or, worse still, TVs (5-10 years).
These findings come from a new report by Consumer Intelligence Research Partners, which surveyed 2,000 U.S. customers who purchased an iPhone, iPad or Mac in 2013.
Among its findings (see charts below):
"We think Apple would prefer the iPad become a big iPhone," the report concludes. "We suspect, though, based on recent CIRP data about how buyers use them, that it's as much like a Mac, TV, or iPod, with less frequent replacement."
More CIRP charts:
For Apple, 42% from previous iPhone owners. For Samsung, mostly 'droids and dumb phones.
FORTUNE -- Twenty percent of Apple's (AAPL) iPhone customers over the past year were switching from an Android phone, but only 7% of Samsung buyers had previously owned an iPhone, according to a new study released to Fortune by Consumer Intelligence Research Partners.
The CIRP report is the most detailed we've seen on where Apple and Samsung get MOREPhilip Elmer-DeWitt - Aug 19, 2013 6:38 AM ET
That's up from 29% in February, and more than the 34% that were iPhone upgrades
FORTUNE -- Here's more evidence that Google's (GOOG) Android is peaking and (as if we needed it) that Research in Motion's (RIMM) BlackBerry is headed south. In a survey released to clients Thursday, the Consumer Intelligence Research Partners found that more iPhones were purchased in April by U.S. customers leaving Apple's (AAPL) competitors than by owners MOREPhilip Elmer-DeWitt - Jun 7, 2012 10:51 AM ET
What Tim Cook didn't say in last week's earnings call
FORTUNE -- When it reports on Mac sales in its retail stores, Apple (AAPL) likes to make the point -- as Tim Cook did again last week -- that roughly half of the Macs sold in Apple Stores are sold to customers who never owned a Mac before.
In a report issued Monday entitled "What Tim Cook Didn't Say," Consumer Intelligence Research Partners, MOREPhilip Elmer-DeWitt - Apr 30, 2012 2:58 PM ET
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