FORTUNE -- Twenty percent of Apple's (AAPL) iPhone customers over the past year were switching from an Android phone, but only 7% of Samsung buyers had previously owned an iPhone, according to a new study released to Fortune by Consumer Intelligence Research Partners.
The CIRP report is the most detailed we've seen on where Apple and Samsung get their customers. Among its key findings:
The survey also gathered demographic data that showed, not surprisingly, that Apple's customers tend to be richer and better educated than Samsung's. More surprisingly, given the theme of Samsung's "next big thing" TV ad campaign, iPhone owners also tend to be younger.
See charts 10, 11 and 12 below.
Methodology: Four quarterly surveys of U.S. smartphone buyers from July 2012 to June 2013. Each survey consisted of 500 subjects who purchased a mobile phone in the preceding 90 days.
That's up from 29% in February, and more than the 34% that were iPhone upgrades
FORTUNE -- Here's more evidence that Google's (GOOG) Android is peaking and (as if we needed it) that Research in Motion's (RIMM) BlackBerry is headed south. In a survey released to clients Thursday, the Consumer Intelligence Research Partners found that more iPhones were purchased in April by U.S. customers leaving Apple's (AAPL) competitors than by owners MOREPhilip Elmer-DeWitt - Jun 7, 2012 10:51 AM ET
What Tim Cook didn't say in last week's earnings call
FORTUNE -- When it reports on Mac sales in its retail stores, Apple (AAPL) likes to make the point -- as Tim Cook did again last week -- that roughly half of the Macs sold in Apple Stores are sold to customers who never owned a Mac before.
In a report issued Monday entitled "What Tim Cook Didn't Say," Consumer Intelligence Research Partners, MOREPhilip Elmer-DeWitt - Apr 30, 2012 2:58 PM ET
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