What -- besides a two-year, $2,000-plus commitment to AT&T (T) -- makes a person who carries an iPhone different from one who's got an iPod touch?
From January to May, comScore tapped into AdMob's U.S. advertising network to conduct a survey of owners of both Apple (AAPL) mobile devices and drew some interesting conclusions, which it released Tuesday morning.
First, the comScore/AdMob survey, like last week's Forrester report, identified several ways both groups differ from MOREPhilip Elmer-DeWitt - Jun 16, 2009 8:00 AM ET
Apple.com was the exception in comScore's report on retail sales for Cyber Monday 2008, the biggest online shopping day in a year marked by global financial meltdown.
While its competitors were offering deep discounts to pull in recession-battered customers, Apple (AAPL) had already ended its Black Friday sale and by Monday was back to charging its usual premium prices for laptops, desktops and MP3 players.
Yet its online store still managed to MOREPhilip Elmer-DeWitt - Dec 7, 2008 10:24 AM ET
By Yi-Wyn Yen
Google stirs up hype wherever it goes. Last week, Google introduced a free product called AdPlanner to help media agencies find the best sites to place banner ads. The news shook up comScore, which offers similar Web-tracking information for a fee, as its shares took a 23% nosedive the day the new Google service was announced.
Fears that AdPlanner would crush Internet media research companies like comScore (SCOR) and privately-held Nielsen Online were overblown. Mark MOREyiwyn - Jul 1, 2008 8:03 AM ET
By Yi-Wyn Yen
With its strong first-quarter earnings report, Google on Thursday finally settled the score with comScore, which had sent Wall Street reaching for the antacid for the past two months.
Google's paid clicks, which measures how often Internet users click on its text ads, were up 20% from a year ago. That was a far cry from the 1.8% growth rate for the first quarter that research firm comScore MOREyiwyn - Apr 17, 2008 8:57 PM ET
By Yi-Wyn Yen
Google's shares have lost a third of their value since the start of the year, and concern is growing whether the small text ads Google serves are partly to blame. That will be one of the top things Wall Street will pay attention to when Google (GOOG) reports earnings Thursday after the close of trading.
"Revenue growth and paid clicks. That is what is on everyone's minds," says Imran MOREyiwyn - Apr 16, 2008 1:07 PM ET
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