Source: Compuware APM
As a companion piece to the comScore report Monday that Americans have spent a record $18.7 billion online so far this holiday season -- up 15% from last year -- consider this chart from Compuware APM showing the relative contributions of the two leading platforms for what it calls "couch commerce": Apple's (AAPL) iPad and iPhone.
Together, according to an earlier IBM study, the two devices accounted for 10.2% of Black Friday's online retail traffic.
Today's audiences will abandon a site that loads too slowly. Here are some tips to make sure you can keep up with your customers.
By Imad Mouline, Chief Technology Officer, Gomez
Imad Mouline
A decade ago, there was an "8-second rule," the time a person would wait for a web page to load before leaving. Now surveys show this is less than three seconds.
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| Company | Price | Change | % Change |
|---|---|---|---|
| Bank of America Corp... | 7.95 | -0.16 | -1.97% |
| Intel Corp | 26.73 | -0.43 | -1.58% |
| Microsoft Corp | 31.27 | -0.17 | -0.54% |
| Ford Motor Co | 12.28 | -0.25 | -2.00% |
| General Electric Co | 19.39 | 0.17 | 0.88% |
| Index | Last | Change | % Change |
|---|---|---|---|
| Dow | 12,938.67 | -27.02 | -0.21% |
| Nasdaq | 2,933.17 | -15.40 | -0.52% |
| S&P 500 | 1,357.66 | -4.55 | -0.33% |
| Treasuries | 2.00 | -0.04 | -1.96% |
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