FORTUNE -- You'd think this would be pretty easy to sort out, especially for the financial brainiacs at Bloomberg News.
In August 2011, two months before Steve Jobs died, Apple's (AAPL) board of directors granted newly appointed CEO Tim Cook one million restricted share units (RSUs) as an incentive to stick around. Half of those shares were scheduled to vest in 5 years, the other in 10 years. At the time, they were worth $376 million on paper. But in 2011, for Cook, they were worthless.
But that didn't stop Bloomberg -- or TechCrunch, Business Insider and others -- from using Apple's filing of a preliminary proxy statement with the SEC Thursday as a peg for a story that says Cook made $378 million in 2011 ($376 plus a $900,017 salary and other incidentals) and only $4.17 million in 2012 -- a "pay" drop of 99%.
The fact is -- despite countless stories that described Cook has the highest-paid CEO of 2011 -- Cook didn't have those 1 million shares last year when they were worth $376 million, nor did he have them in 2012, when they were worth, as of Wednesday's close, $513 million.
Moreover, although other Apple employees with unvested RSUs collected dividends on their shares this year, Cook asked that his RSUs not be included in the dividend program, passing up on a chance to take home another $75 million.
For the record, Cook received a raise in 2012 that brought his base salary to $1.4 million.
"Despite this increase," the proxy statement notes, "the target annual cash compensation for Mr. Cook remains significantly below the median annual cash compensation level for CEOs at peer companies."
What part of "over 10 years" don't its editors understand?
The New York Times had a lot of fun with Tim Cooks' compensation package Sunday.
It led an article about excessive CEO pay with the rhetorical question: "Is any C.E.O. worth $1 million a day?" To which it responded: "At Apple, the answer ... is an emphatic yes."
Then, dubbing Cook "The 378 Million Man," it published a graphic comparing his total compensation MORE
Philip Elmer-DeWitt - Apr 8, 2012 6:28 AM ET
Apple's top exec certainly doesn't live like America's "highest paid CEO"
A Google search Tuesday morning for "Tim Cook" and "highest paid CEO" turned up 457 headlines, including a handwringer from the Seattle Times that asks "Did Apple change its core values?"
Behind all these headlines -- and especially the last -- are two mistaken assumptions:
That the 1 million restricted Apple (AAPL) shares granted to Cook last August so that he wouldn't MORE Philip Elmer-DeWitt - Jan 11, 2012 7:43 AM ET
His salary was $900,017. His 401(K) grew by $14,700. To get the rest he has to stick around
Was Tim Cook really the highest-paid CEO of 2011, as the Associated Press and others suggest? Only if you believe a bird in the bush is worth as much as a bird in the hand.
According to the proxy statement Apple (AAPL) filed Monday, the company in 2011 ...
Paid Cook a salary of $900,017
Contributed $14,700 to MORE