Apple hits Droid X in its 'change the message' campaign

July 23, 2010: 9:17 PM ET

Apple continues to try to draw attention away from its antenna woes by this time targeting its second Android device.

Apple's iPhone 4 has an problem where if flesh or any conductor makes contact with where the two external antennas meet, the signal drops.  Apple reluctantly announced that it would issue free bumpers to its customers last week to help deal with this flaw, until they come up with something better in October.

But the company is actively trying to change the message to an entirely different problem.  The  iPhone, like most other mobile phones, also drops signal when squeezed. So Apple, again,is trying to change the message away from iPhone 4's unique antenna flaw.  Here's their video of the Android-powered Droid X exhibiting the same behavior that all phones including the iPhone 4 have:

Who holds a phone like that anyway? But, to the point, there isn't any part of the Droid X where you can touch lightly with flesh and drop signal like any of the videos below on YouTube:


  • First Sprint EVO 4G commercial debuts

    It isn't Apple's 1984 commercial, but it does usher in the era of 4G phones.

    As a Monday Morning Commercial Art Director, I think you spend every single second of ad time focused on that amazing display and try to reassure potential customers that you are working on the battery issues.

    - Jun 3, 2010 12:01 AM ET
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