CollegeHumor

CollegeHumor expands IAC's online advertising reach

June 16, 2010: 4:04 PM ET

This is one in a series of articles leading up to Fortune Brainstorm Tech, which takes place July 22-24 in Aspen, Colo. The articles will look back at the progress of companies that presented at Brainstorm in 2009 as well as look forward to those that will present this year.

By Shelley DuBois, reporter

The same force that compels you to watch YouTube clips when you should be working could drive the future of online advertising.

If so, IAC/InterActiveCorp CEO Barry Diller is sitting pretty. IAC is an Internet company that owns over 50 online brands. The company pulled in $385.9 million in revenue in the first quarter of 2010, up 16% from last year.

For years, Diller's been questioned about his purchases. In 2006, he bought a controlling stake in the company that owned College Humor, a site founded by a couple of college students in 1999. The site started as a forum for jokes and links that college kids, mostly guys, would send to their friends.

It's evolved. Now CollegeHumor publishes video advertisements, produced in house, that target the chunk of students who would openly admit that jokes about beer and genitals are like, freaking hilarious, dude. Before those punchlines came between ads. Now the ads are the content.

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