Marc Benioff has the mind of a fox and the body of a bear. He's also a super salesman who's built a Bay Area giant that employees love for being prosperous and good.
By David A. Kaplan, contributor
FORTUNE -- It took a Reuben sandwich and Dr. Brown's Cream Soda to close the deal.
Nobody's as good at salesmanship in the world of high tech as Marc Benioff, the nimble and gregarious MOREJan 19, 2012 7:00 AM ET
FORTUNE -- Fierce competitors need, well, fierce competitors. The latest smack-down? Oracle (ORCL) billionaire CEO Larry Ellison vs. Salesforce.com (CRM) billionaire CEO Marc Benioff. Benioff once worked for Ellison, who later invested in Salesforce.com, the cloud-computing software company. No matter: Now the two battle for customers -- as well as bragging rights as the world's most visible software mogul. The rivalry is getting testy: Recently Ellison canceled Benioff's keynote at the MORENov 28, 2011 5:00 AM ET
"Let me describe the world I live in"
Steve Jobs got a lot off his chest in his Q&A session with developers at WWDC 1997 -- the first after he returned to Apple (AAPL) from his years in the desert at NeXT.
We've dipped once before into the 70-minute video (available here) to highlight his remarks about Wall Street and the press. (See The stock will take care of itself.)
But there's lots MOREPhilip Elmer-DeWitt - Sep 24, 2011 5:41 AM ET
Cloud computing is clearly here to stay. But these factors could make the transition a bumpy one.
FORTUNE -- Earlier this week, portions of Amazon's cloud computing service crashed, impairing Foursquare, Netflix and Instagram as well as millions of users. While service was quickly restored, it marked the second major incident of its kind in the last six months -- and that is raising concerns with some.
Putting parts or all of MOREJP Mangalindan, Writer - Aug 12, 2011 1:02 PM ET
Want to build your own private cloud? This normally cumbersome and expensive process may soon become a little more doable for companies lacking deep pockets and extensive IT departments.
FORTUNE -- Meet Nebula, an aptly-named startup that's developed a device it says can configure private cloud computing infrastructure "in minutes."
So what's the secret sauce? OpenStack, an open-source cloud-computing platform the company's co-founder and CEO, Chris Kemp, helped develop at NASA. Nebula MOREMichal Lev-Ram, writer - Jul 27, 2011 1:50 PM ET
A firm with the same name has filed an infringement suit in an Arizona federal court
Given what a stickler Apple (AAPL) is about protecting its trademarks (viz. its battle with Amazon over the phrase "app store") you might think its lawyers would have done a thorough search on the term "iCloud" before Steve Jobs started waving it around like a banner for the post-PC future.
If they did, they failed to MOREPhilip Elmer-DeWitt - Jun 10, 2011 4:20 PM ET
Verizon's chief cloud strategist discusses where the communication giant's cloud business stands today and where it's headed.
FORTUNE -- Verizon Communications is best known for operating cell phone networks and fiber-optics-based TV and Internet offerings. But over the last couple of years, the company has made a big push in cloud computing services, which it says is key to future growth. That's why, last January, the New York-based carrier shelled out $1.4 MOREMichal Lev-Ram, writer - Jun 10, 2011 12:26 PM ET
Will popular services like Dropbox and Box.net be rendered useless with the emergence of Apple's cloud-based services? Hardly, they say.
FORTUNE -- When Steve Jobs took the wraps off iCloud earlier this week, many cheered. Apple was finally charging into the cloud space with a service that could stand up to recent offerings from Google (GOOG) and Amazon (AMZN), providing storage of music, photos, videos, apps and other documents with quick MOREJP Mangalindan, Writer - Jun 9, 2011 12:29 PM ET
The new facility in Santa Clara will grow to 3/4 the size of Apple's North Carolina data center
In what could be a new sign that Apple (AAPL) is stepping up its efforts in so-called cloud computing, Data Center Knowledge reported Wednesday that the company has signed a long-term lease for several megawatts of critical computing power from a data center under construction in Santa Clara, Calif., less than 10 miles MOREPhilip Elmer-DeWitt - May 18, 2011 3:56 PM ET
Google's latest push into the cloud comes with partnerships for two consumer versions of its Chrome laptops. Will customers come along for the ride?
FORTUNE -- Chrome, the web-centric operating system that Google hoped would revolutionize the computer industry, is finally ready for its star turn. This week, Google (GOOG) took the wraps off of its long-awaited Chrome OS netbooks (dubbed "Chromebooks") at its annual developer conference in San Francisco, I/O. MOREMichal Lev-Ram, writer - May 12, 2011 10:20 AM ET
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