Meet the creative director who named a generation of Apple products
The TBWA\Chiat\Day creative team was horrified in 1998 when Steve Jobs pulled back a cloth and revealed the bulbous teardrop that came to be known as the Bondi-Blue iMac.
But then Jobs wasn't so crazy at first about the name they proposed for it.
No one had ever seen anything like the new computer, veteran creative director Ken Segall tells Cult of Mac's Leander Kahney in an exclusive interview published Tuesday evening.
"We were pretty shocked but we couldn't be frank," Segall recalls. "We were guarded. We were being polite, but we were really thinking, 'Jesus, do they know what they are doing?' It was so radical."
Segall eventually came up with "iMac," a name that connected the original 1984 Macintosh with the rapidly expanding Internet. But Jobs took some convincing.
Below the fold, excerpts from the story as Kahney tells it:
|The Deep Web you don't know about|
|Five predictions for the World Wide Web that were way, way, way off|
|Why casino workers hate Obamacare|
|Social Security is the best deal|
|House panel to investigate GM response to problem linked to 13 deaths|