FORTUNE -- For Apple (AAPL), the iPhone is a sale that keeps on giving -- at least in the U.S. Once a customer has bought one, he or she is likely to come back for another, usually within two years, when that contract expires.
The iPad is a like a big iPhone in some respects. The two devices share a huge library of apps and many usage patterns, particularly in terms of e-mail, Web surfing and game-playing (but not video watching).
In terms of how often they are traded in for a new model, however, and what happens to the old, they may be more like Macs (which tend to get replaced every 2-4 years) or, worse still, TVs (5-10 years).
These findings come from a new report by Consumer Intelligence Research Partners, which surveyed 2,000 U.S. customers who purchased an iPhone, iPad or Mac in 2013.
Among its findings (see charts below):
"We think Apple would prefer the iPad become a big iPhone," the report concludes. "We suspect, though, based on recent CIRP data about how buyers use them, that it's as much like a Mac, TV, or iPod, with less frequent replacement."
More CIRP charts:
While its competitors' average selling prices were falling, Apple's were rising.
FORTUNE --Apple (AAPL) bucked another industry trend last quarter, according to new research Fortune has obtained from Consumer Intelligence Research Partners.
Taking a deeper look at a closely monitored smartphone metric, the average selling price (ASP), CIRP researchers found that while Apple's competitors' U.S. prices were falling last quarter, iPhone prices were rising.
ASPs for smartphones -- including Apple's -- tend to fall over time as MOREPhilip Elmer-DeWitt - Mar 5, 2014 7:34 AM ET
IDC, CIRP and Canalys all issued new smartphone market reports this week.
FORTUNE -- A few hours after Apple (AAPL) released its quarterly results Monday -- giving market researchers the only hard sales numbers they are likely to get from any smartphone manufacturer this quarter -- IDC released the chart at right, dutifully updated with the new iPhones sales number (51 million).
"Apple posted record shipment volume during 4Q13," according to IDC's press release, "driven primarily by MOREPhilip Elmer-DeWitt - Jan 30, 2014 3:33 PM ET
Survey says the two models released in Nov. accounted for 57% of last quarter's iPad sales.
FORTUNE -- When it announces its quarterly earnings next Monday, Apple (AAPL) will tell us how many iPads it sold in the holiday quarter. But it won't say how many it sold of each model.
For that we turn to Consumer Intelligence Research Partners, which surveyed 500 Apple customers who purchased an iPad, iPhone, or Mac in MOREPhilip Elmer-DeWitt - Jan 20, 2014 7:01 AM ET
Not for the first time, and probably not the last, according to CIRP.
FORTUNE -- Samsung overtook the iPhone on Apple's (AAPL) home turf in the quarter that ended Sept. 30, according to a Consumer Intelligence Research Partners' report obtained by Fortune Thursday.
[As for Verizon's (VZ) report that 51% of the smartphones it activated in the same quarter were iPhones, see UPDATE below.]
In CIRP's survey, Samsung accounted for 38% of U.S. mobile MOREPhilip Elmer-DeWitt - Oct 17, 2013 10:41 AM ET
Androids are 3 times more likely than iPhones to have been bought at a discount store.
FORTUNE -- Consumer Intelligence Research Partners, which has been exploring the differences between Americans who buy Apple (AAPL) iPhones and those who choose phones running Google's (GOOG) Android, released a new set of charts to Fortune on Wednesday.
The first, above, shows that when shopping for a smartphone, Android buyers favor discount and big-box stores -- like Walmart MOREPhilip Elmer-DeWitt - Aug 22, 2013 12:00 PM ET
For Apple, 42% from previous iPhone owners. For Samsung, mostly 'droids and dumb phones.
FORTUNE -- Twenty percent of Apple's (AAPL) iPhone customers over the past year were switching from an Android phone, but only 7% of Samsung buyers had previously owned an iPhone, according to a new study released to Fortune by Consumer Intelligence Research Partners.
The CIRP report is the most detailed we've seen on where Apple and Samsung get MOREPhilip Elmer-DeWitt - Aug 19, 2013 6:38 AM ET
What Tim Cook didn't say in last week's earnings call
FORTUNE -- When it reports on Mac sales in its retail stores, Apple (AAPL) likes to make the point -- as Tim Cook did again last week -- that roughly half of the Macs sold in Apple Stores are sold to customers who never owned a Mac before.
In a report issued Monday entitled "What Tim Cook Didn't Say," Consumer Intelligence Research Partners, MOREPhilip Elmer-DeWitt - Apr 30, 2012 2:58 PM ET
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