The company was floundering until it decided to focus its energy on sound circuits for Apple devices. But CEO Jason Rhode knows he can't put all his chips in one basket.
By Ryan Derousseau, contributor
FORTUNE -- In June 2007, Jason Rhode, the newly minted CEO of Cirrus Logic (CRUS), met with his top advisers to decide "what we want to be when we grow up." The microchip-design company, founded in 1984, had MOREApr 16, 2012 10:02 AM ET
CEO Paul Otellini thinks he's finally found a way to get Intel into the mobile game. Will phone makers take his call?
FORTUNE -- There are two kinds of CEOs: Those who love the spotlight and those who hate it. Paul Otellini, chief executive officer of Intel, falls into the latter category. But in January, as he stood in front of several thousand people at the Consumer Electronics Show in Las MOREMichal Lev-Ram, writer - Feb 21, 2012 5:00 AM ET
The chipmaker wants to standardize online computing. Will the rest of the industry get on board?
Can Intel do for cloud computing what it did for Wi-Fi? The chip company helped usher in ubiquitous wireless broadband seven years ago when it introduced its Centrino wireless platform for laptop computers and then teamed up with PC makers and hot spot operators such as Borders (BGP) and Hilton to evangelize Wi-Fi to consumers. MOREMichal Lev-Ram, writer - Jan 12, 2011 5:00 AM ET
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