Children
Apple dominates kids' holiday wish lists more than ever
November 21, 2012: 9:14 AM ETThis year 48% want an iPad, up from 31% in 2010 and 44% in 2011
Data: Nielsen. Chart: PED. Click to enlarge.
FORTUNE -- Nielsen released the results of its annual "iHoliday" survey of U.S. children's Christmas wish lists Tuesday, and once again Apple (AAPL) dominated four of the five top spots (see Nielsen graphic below).
What interested us was that despite increased competition in both the tablet and smartphone markets, the kids' attraction to the Apple brand has increased steadily over the past three years. As the chart above shows, they'll settle for another company's product, but what they really want is an iPad (48%), iPad mini (36%), iPhone (33%) or iPod touch (36%).
(To represent their continued interest in dedicated game machine market, we've tossed the Sony Playstation 3 into the chart.)
Below: Nielsen's graphic for 2012. The company also surveyed consumers 13 and older.
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Steve Jobs as his neighbors see him
A glimpse into his private life from a writer who lives down the street
Here's portrait of Apple's (AAPL) famous CEO that I suspect is unlike any you've read over the past week.
It was posted Monday by his Palo Alto neighbor, Lisen Stromberg, on AOL's Patch and on her personal blog.
Her kicker:
While Newsweek and the Wall Street Journal and CNET continue to drone on about the impact of the Steve Jobs era, I won't be pondering the MacBook MORE
Philip Elmer-DeWitt - Sep 1, 2011 6:13 AM ET
