FORTUNE -- Steve Jobs was pretty sick in Nov. 2010 when CBS (CBS) debuted its 60 Minutes app on the iPad, so it's hard to know how involved he was in the negotiations that got Apple (AAPL) the exclusive. But he probably would have got a kick out of what the venerable TV newsmagazine managed to do with the outtakes of Charlie Rose's interview with Microsoft's (MSFT) Bill Gates that aired Sunday night on 60 Minutes and is now perpetually available -- with extras -- on the iPad and iPhone.
In the full 13-minute segment, Rose spent only 30 seconds on Gates' relationship with Jobs, capturing a rare emotional moment when Gates, recalling their last meeting in the summer of 2011, nearly teared up.
But drawing from the footage on the cutting room floor, old interviews with Rose and the pair's joint appearance at AllThingsD in 2007, 60 Minutes Overtime producer Ann Silvio put together a 5:30 piece about a 30-year relationship that is practically the definition of "frenemies."
The best bits:
The PBS talk show devotes 23 minutes to singing the praises of Steve Jobs' latest creation
In a segment that aired Thursday night, the Charlie Rose Show invited three A-list tech commentators -- the Wall Street Journal's Walt Mossberg, the New York Times' David Carr and TechCrunch's Michael Arrington -- to gush about (and find a few faults with) Apple's (AAPL) iPad.
[UPDATE: A YouTube version of the video has become available MOREPhilip Elmer-DeWitt - Feb 6, 2010 6:15 AM ET
This was a week for unsoliticited celebrity Apple (AAPL) endorsements.
First there was Charlie Rose, falling on his face to save his MacBook Air. Then Martha Stewart, posing her French bulldog Sharkey in front of the "razor-thin" machine.
And now, via Newsbusters.org, former Bush political advisor Karl Rove. Here he is, interviewed by Matthew Sheffield, talking about his iPhone and his MacBook Air:
NB: All right, I've got just one more quick question MOREPhilip Elmer-DeWitt - Mar 23, 2008 6:56 AM ET
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