Chief complaints: lack of volume control or camera and that the battery life's too short
Click to enlarge. Source: 451 Research
They liked the price, the color screen and the selection of books on Amazon (AMZN). They wish it had a volume control button and a camera and that the battery lasted longer.
Those are some of the results of a survey of 254 Kindle Fire owners conducted in January by ChangeWave Reserach, a service of 451 Research.
54% said they were very satisfied with their new tablet, which is better than the 39% "other tablet devices" got in a November survey, but considerably less than the 74% of Apple (AAPL) iPad owners who said they were very satisfied.
Moreover, the percentage of early adopter types who told ChangeWave they were "very likely" to buy a Kindle Fire fell from 4% in December, when the initial excitement was at its peak, to 2% in January. The number who were "somewhat likely" to buy one fell from 13% to 10%.
But the finding ChangeWave found most interesting -- and which they highlighted in a release to the public Thursday morning -- was that nearly three-in-ten consumers who own a Kindle Fire (29%) said they will spend more money at Amazon over the next 90 days, compared with 19% of non-owners.
Given that Amazon is selling the Kindle Fire at a loss, that may be the result that matters most to CEO Jeff Bezos.
For more on the ChangeWave findings, click here.
Below the fold: More charts from the January survey.
Interest in the Galaxy Nexus is high, but the iPhone still leads in customer satisfaction
Click to enlarge.
The next few months should be very good for Apple (AAPL) and Samsung -- and not so good for HTC and Research in Motion (RIMM) -- according to the results of a survey of 4,000 North American early adopters posted Monday by ChangeWave Research.
More than half of the respondents who plan to buy MORE
Philip Elmer-DeWitt - Jan 9, 2012 7:07 AM ET
Up from 93% with iPhone 4. What they like most: Siri. Least: Too short battery life.
Source: ChangeWave
Despite widely publicized reports of unexplained battery drainage, the satisfaction ratings on Apple's (AAPL) latest iPhone continue to hover in what ChangeWave research director Paul Carton calls "nosebleed territory."
In a survey of 215 new iPhone 4S owners, 77% declared themselves "very satisfied" and 19% "somewhat satisfied" with their new phones. Only 2% were "disappointed."
MORE
Philip Elmer-DeWitt - Dec 1, 2011 7:00 AM ET
What manufacturers are going to give Apple's iPad a run for the money?
Data: NPD, Jan-Oct. 2011. Chart: PED
For reasons known only unto itself, the NPD group saw fit Tuesday to issue a press release reporting on U.S. sales of tablets excluding the market's 400-pound gorilla: Apple's (AAPL) iPad.
"If you look at the tablet market without Apple there are a number of high-profile brands vying for that number two spot," said MORE
Philip Elmer-DeWitt - Nov 22, 2011 2:01 PM ET
Pent-up demand for the new Kindle is even stronger than for the iPad 2
Click to enlarge. Source: RBC Capital
In a note to clients issued Thursday, RBC's Mike Abramsky shares the results of a ChangeWave survey of 2,600 early adopter types. Two key findings:
5% of those surveyed said they had pre-ordered or were very likely to buy Amazon's (AMZN) new Kindle Fire, exceeding the 4% who said they were very MORE
Philip Elmer-DeWitt - Nov 9, 2011 8:38 AM ET
But that's down from 18% three years ago, according to ChangeWave Research
Click to enlarge. Source: ChangeWave Research
The series of medical leaves that Steve Jobs took before he finally resigned last month seem to have had an inoculating effect on both investors and consumers, allaying their concerns about Apple's (AAPL) future without its co-founder and CEO.
The effect on investors was apparent three weeks ago, when Apple's shares rose in the MORE
Philip Elmer-DeWitt - Sep 13, 2011 3:11 PM ET
Demand for the iPad is also rising, according to data from a ChangeWave survey
Click to enlarge. Source: RBC
RBC Capital's Mike Abramsky has raised his fourth quarter iPhone and iPad estimates based on the results of a survey of 2,200 potential buyers. The survey, conducted in August by ChangeWave research, showed what Abramsky called "unprecedented iPhone 5 demand and strong back-to-school iPad buying intentions."
In a note to clients issued Tuesday MORE
Philip Elmer-DeWitt - Sep 13, 2011 8:23 AM ET
If the iPhone 5 is a hit, Apple could be poised for "extraordinary growth," says ChangeWave
Click to enlarge. Source: ChangeWave research
Despite the continued dominance of Android in the marketplace, there are several nuggets of good news for Apple (AAPL) in the results of a ChangeWave survey of mostly (86%) American early adopter types released Monday.
The iPhone continues to get the highest satisfaction marks (70% "very satisfied") compared with Google's MORE
Philip Elmer-DeWitt - Jul 18, 2011 11:55 AM ET
In a February ChangeWave survey, 70% were "very satisfied" and 25% "somewhat satisfied"
Click to enlarge. Source: ChangeWave
There were few surprises in the survey of 3,091 ChangeWave members polled just before the iPad 2 announcement.
Interest in buying a tablet among ChangeWave's early adopter types was up, to 27% from 25% in November.
Interest in buying an iPad was high -- with 82% preferring Apple's (AAPL) tablet to Motorola's (MOT) Xoom MORE
Among enterprises planning to purchase tablets next quarter, 78% intend to buy iPads
Click to enlarge. Source: ChangeWave Research
There's not much good news for Apple's (AAPL) competitors in the results of a ChangeWave survey released Wednesday.
In November, ChangeWave researchers asked 1,641 corporate IT buyers about their current and future tablet purchase policies. Although only 7% of the respondents currently provide employees with tablets -- up from 1% in an August MORE
Philip Elmer-DeWitt - Dec 15, 2010 2:41 PM ETEvery morning, discover the companies, deals and trends in tech that are moving markets and making headlines. SUBSCRIBE
Receive Fortune's newsletter on all the deals that matter, from Wall Street to Sand Hill Road. SUBSCRIBE
Covering the digital giants of Silicon Valley and beyond, an in-depth look at enterprise companies, and the startups disrupting them. Written by Michal Lev-Ram and emailed twice weekly. SUBSCRIBE
Anne Fisher answers career-related questions and offers helpful advice for business professionals. SUBSCRIBE
| Company | Price | Change | % Change |
|---|---|---|---|
| Bank of America Corp... | 7.95 | -0.16 | -1.97% |
| Microsoft Corp | 31.27 | -0.17 | -0.54% |
| Ford Motor Co | 12.28 | -0.25 | -2.00% |
| General Electric Co | 19.39 | 0.17 | 0.88% |
| Citigroup Inc | 32.36 | -1.00 | -3.00% |
| Index | Last | Change | % Change |
|---|---|---|---|
| Dow | 12,938.67 | -27.02 | -0.21% |
| Nasdaq | 2,933.17 | -15.40 | -0.52% |
| S&P 500 | 1,357.66 | -4.55 | -0.33% |
| Treasuries | 2.00 | -0.04 | -1.96% |
.
