ChangeWave Research

ChangeWave: 82% of new iPad owners are 'very satisfied'

April 2, 2012: 6:56 AM ET

Apple's new tablet scored even higher than the old. Heat-gate was a nonissue.

Click to enlarge.

It's not often you can get 200 people to agree about anything, nevermind something as controversial as a new Apple (AAPL) product.

But on several issues the new iPad owners surveyed last week by ChangeWave Research were practically unanimous.

  • 98% were either satisfied (16%) or very satisfied (82%) with their new toy
  • What they liked best "by a landslide" (75%) was the high-res display
  • 89% said the much-publicized heat issue was either not a problem or something they had never experienced

No other tablet is getting stratospheric satisfaction ratings like this, not even the iPad 2. Only 74% of iPad 2 owners surveyed in February pronounced themselves "very satisfied."

And based on a side-by-side comparison of "Heatgate" and "Antennagate," ChangeWave concluded that the operating temperature of the new iPad was a non-issue for most users: "Simply put, the heat issue does not appear to be a perceived problem for the overwhelming majority of new iPad owners." See below.

Source: ChangeWave Research

Below the fold: The rest of the ChangeWave charts.

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