Castroll

Day 1 estimate: 120,000 iPads sold

March 13, 2010: 10:58 AM ET

A snapshot of who's buying what based on a sample of first-day pre-orders

Click to enlarge. Source: AAPL Sanity

The team at Investor Village's AAPL Sanity board have completed their initial analysis of pre-orders for the iPad tablet computer.

Apple (AAPL) began taking orders on Friday for delivery starting April 3.

Based on a sampling of 99 orders (for 110 iPads) over 19.5 hours, and not counting units that were reserved but not ordered, the Sanity team estimates:

  • Nearly 120,000 iPads sold. Their math: 124,596 (orders of all Apple products Friday) minus 16,500 (the average number of online orders on a normal day) times 1.11 (the average number of iPads ordered per customer) equals 119,987 iPads.
  • Wi-Fi over Wi-Fi+3G. Customers preferred the cheaper (and available April 3) Wi-Fi-only iPad over the Wi-Fi plus 3G model (due out at the end of April) by roughly two to one.
  • 16, 32 and 64GB iPads are equally popular. Pre-orders were almost evenly split among the 16, 32 and 64 GB models, with a slight preference for the least-expensive 16 GB model, which starts at $499, and the most-expensive 64GB, which starts at $699 and can run as high as $829 (AT&T charges not included).

More

Current Issue
  • Give the gift of Fortune
  • Get the Fortune app
  • Subscribe
Powered by WordPress.com VIP.