His advice: "Get rid of the crappy stuff and focus on the good stuff"

Nike CEO Mark Parker. Source: Fast Company

Like many authors trying to sell books to a reading public whose attention span seems to be shrinking to 140 characters, Carmine Gallo never misses an opportunity to promote his two Steve Jobs "secrets" books: The Presentation Secrets of Steve Jobs and The Innovation Secrets of Steve Jobs.

He does it again in the current issue of Forbes, in which he retails a story he says he came across while researching his latest book. What he doesn't do is credit his source: An interview with Nike (NKE) CEO Mark Parker that Fast Company editor Robert Safian conducted as part of that magazine's 2010 Innovation Uncensored conference.

The story is a good one, but Parker tells it better than Gallo or I can. See the video, originally published by Noah Robischon, below the fold.

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