College PC purchases are down for the 4th year in a row, but the Mac's share is growing.
Apple (AAPL) products play an oversized role in the small survey of college campuses (seven schools, 212 students) released Monday by Hudson Square Research's Daniel Ernst.
Although spending patterns were mixed -- fewer PCs and MP3 players, more TVs, mobile phones and digital cameras -- "Apple's share of student spending," writes Ernst, "increased materially."
Specifically, he writes:
Below: More graphs from Ernst's report.
In five years, Apple has switched places with Dell as the student laptop of choice
Shares of Microsoft (MSFT) dropped nearly 2.5% in the opening hour of trading Wednesday thanks in part to a downgrade by Global Equities Research's Trip Chowdhry that included this bulletpoint:
70% of incoming University freshman students are coming with Macs, which is up ~10% - 15% y-y. Microsoft is failing to connect with the new generation of MOREPhilip Elmer-DeWitt - Aug 7, 2010 7:20 AM ET
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