You might if it were an iAd, according to a study sponsored by Apple and Campbell's
The current issue of Advertising Age makes a striking claim.
According to the results of a five-week Nielsen study, people who saw Campbell Soup's iPhone ad ...
The study was commissioned by Apple (AAPL) and Campbell Soup Co. (CPB). As Ad Age's Kunur Patel notes, Apple is looking for data that might persuade would-be clients that its iAd service is worth the steep cost of entry: a reported $1 million minimum for first-run advertisers.
Also on Fortune.com:
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