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Taylor Swift in 3-D: Sony's CES press conference in photos

January 7, 2010: 6:02 AM ET

Recording artist Taylor Swift joined Sony CEO Howard Stringer on stage to tout the company's 3D efforts. The popular singer announced that she will use Sony's 3D technology to document her upcoming tour. Photos: Jon Fortt.

LAS VEGAS - Two big takeaways from Sony's press event at the Consumer Electronics Show:

One, Sony (SNE) is doubling down on 3-D. Two, it's getting serious about the web and open standards. The media and electronics company made both priorities clear in a few ways.

For 3-D, Sony announced several components designed to bring a version of the movie experience into the home. The equipment alone won't do it, though; in an interview with Fortune, Sony Electronics President Stan Glasgow said that for the technology to truly go mainstream in consumer electronics, there will have to be plenty of compelling content to tempt shoppers to upgrade their dens. That's why Sony is backing ESPN's upcoming 3-D sports channel, and it's also teaming up with Discovery and IMAX to launch a 24/7 3-D cable channel. More

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