FORTUNE -- It's been years since Samsung reported any unit sales numbers at all for its mobile phones, so the tech press took notice Thursday when the South Korean manufacturing giant decided it had something to brag about.
Samsung Electronics co-CEO Shin Jong-kyun told reporters at an industry forum in Seoul that he is confident shipments of the Galaxy S4 will top 10 million next week -- four weeks after the device went on sale in 60 countries, including Korea, China, India and the U.S.
"That would make the mobile device the fastest-selling selling smartphone in Samsung's history," the Korea Times reported -- a line echoed in the U.S. press.
That kind of coverage must drive Tim Cook crazy.
Because when Apple (AAPL) reported last September that it sold 5 million iPhone 5 units in three days, analysts expressed "disappointment" and Business Insider ran this headline:
And what was its headline Friday?
Samsung's S4 Starts Strong: 10 Million Units In Less Than A Month
NOTE: On closer read, I see that Samsung is talking about sales to carriers, not end users. Not quite the same thing. I've reworded the text of the story to read "shipments," not "sales," of the S4.
Business Insider, for reasons of its own, would have you think so.
FORTUNE -- Business Insider's Jay Yarow took some heat on Twitter Tuesday for the chart (at right) that he ran under the headline The iPhone's Market Share Is Dead In The Water.
His numbers, taken from the latest Gartner press release, were accurate enough, as far as they went.
There's no question that Android's share of the world smartphone market is MORE
Philip Elmer-DeWitt - May 14, 2013 7:32 PM ET
The picture is even more striking than it was a month ago
In February, Jonathan Golub at UBS started a new fashion on the Street by publishing two versions of his regular quarterly forecast: one for the S&P 500, and another for what he called the "S&P 500 ex-Apple."
Strategists at Morgan Stanley, Goldman Sachs, Barclays and Wells Fargo soon followed suit.
In Golub's February calculation, the S&P 500's Q1 2012 earnings were on MORE
Philip Elmer-DeWitt - Mar 25, 2012 6:21 PM ET
Google's U.S. market share continues to grow against Apple, but at a much slower pace
"In case you needed more proof that Android is walloping iOS," writes Steve Kovach in Thursday's Business Insider, "ComScore's three-month report on mobile subscribers (ending in November) is out."
He points out, as others have, that Apple's (AAPL) smartphone market share grew a bit, from 27.3% to 28.7% over the past three months. But, he writes, "Google's Android platform is MORE
Philip Elmer-DeWitt - Dec 30, 2011 6:42 AM ET
A blogger-analyst highlights the growing gap between its earnings and its stock price
"In just four-years," writes Andy Zaky in a passionately worded post published Sunday on his Bullish Cross blog, "Apple's earnings have grown 600% to $27.68, and its revenue skyrocketed 341% to $108.2 billion. That's the most explosive 4-year growth rate of any large-cap company on the entire S&P 500."
Yet Apple's (AAPL) shares closed last week at $363.57 with a MORE
Philip Elmer-DeWitt - Nov 28, 2011 7:15 AM ET
50 stories about a rumor, followed by 20 stories about a report that the rumor is untrue
Late Thursday night, the Apple (AAPL) rumor site called, appropriately enough, MacRumors, picked up a Japanese report that the company had scheduled a special event on Wednesday Sept. 7. Could this be the launch of the long-awaited iPhone 5?
By Friday morning, MacRumors' report was the lead item on Techmeme, the online news aggregator that MORE
Philip Elmer-DeWitt - Aug 12, 2011 6:45 PM ET
How the world's richest nation and the most valuable tech company stack up
Unless the debt ceiling is raised by Tuesday Aug. 2, the White House keeps reminding us, the U.S. government will no longer be able to pay its bills.
But the U.S. Treasury is already running low. Its closing balance as of Wednesday, July 27, was $73.768 billion.
To put that in perspective, Apple (AAPL) most recent earning statement shows that it was MORE
Philip Elmer-DeWitt - Jul 29, 2011 6:38 AM ET
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"Apple created Android, or at least it created the conditions necessary to create Android. People decided they could not play in the Apple way, and they had to do something else. Then Google stepped in there and created Android… and others jumped on the Android train." -- Nokia MORE
JP Mangalindan, Writer - Jun 9, 2011 10:29 AM ET
Their contrasting views help explain why Apple's share price is falling while its prospects rise
Business Insider's Henry Blodget and Asymco's Horace Dediu both watched Steve Jobs' keynote address Monday and both talked about it on Tuesday -- Blodget for 5 minutes on Yahoo Breakout, Dediu for 56 minutes on the debut of his Critical Path podcast on Dan Benjamin's 5by5 network.
Blodget's take: No new iPhone. The iCloud, big whoop. Steve MORE
Philip Elmer-DeWitt - Jun 8, 2011 10:40 AM ET
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* Microsoft teased Windows 8 yesterday at All Things D's D9 conference, unveiling a versatile user interface heavily inspired by its Windows Phone 7 platform. While users will be able to access the classic Windows desktop experience they'll also experience the Start screen above, which presents users' apps MORE
JP Mangalindan, Writer - Jun 2, 2011 10:24 AM ET