Bump

The death of business cards?

March 16, 2010: 11:54 AM ET

Doing the Bump at SXSW: A new app is trying to send all those little pieces of paper to the recycling bin.

By Caroline Waxler, contributor

One of the first pieces of advice given to anyone who goes to the South by Southwest interactive conference in Austin is bring enough business cards. And don't be surprised when you run out.

Not this year.

At the 2010 conference, exchanging physical cards (remember those little rectangular things?) has become analog to using last year's anything. Instead, people are going paperless, mostly "Bumping." That is, using the iPhone application Bump in a kind of fist-bump move (with an iPhone or Google Android in hand) to exchange contact information.

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