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How the NBA dominates pro sports

Technologies like social media have helped the league boost ratings and attract younger viewers.

By Richard Nieva, reporter

FORTUNE -- How has the National Basketball Association managed to score its highest ratings, strengthen its brand globally, and create more buzz amongst its fans than any other North American sport? In a word, technology. That is what commissioner David Stern said speaking on a panel at Fortune's Brainstorm Tech conferencein Aspen, Colorado.

Exhibit A: MORE

Transcript: Schmidt and Thiel smackdown

Eric Schmidt, chairman of Google, and Peter Thiel, technology investor and entrepreneur, participated in a lively debate at Fortune Brainstorm Tech in Aspen, CO, about the future of technology, and so much more. Fortune's Adam Lashinsky moderated.

Below is an unedited transcript of the event. 

ADAM LASHINSKY: Gentlemen, Eric, why don't you go sit on the far side.  Peter, maybe sit next to me.  I won't make any jokes about who is MORE

Transcript: Neil Smit and Anne Sweeney on TV's future

Neil Smit, executive vice president of Comcast, joined Anne Sweeney, president, Disney/ABC Television Group, on stage at the Fortune Brainstorm Tech conference for a discussion about the future of television, moderated by Fortune's Stephanie Mehta. 

Below is an unedited transcript of the discussion.

STEPHANIE MEHTA:  At the beginning of 2012, Comcast (CMCSA) and Disney (DIS) announced a multi-billion-dollar, ten-year distribution deal that covers all of Disney's television content, including streaming on a variety of devices.  MORE

Transcript: Andreessen on IPOs, Mayer, policy

Marc Andreessen, co-founder and general partner of the venture capital firm Andreessen Horowitz, joined Fortune's managing editor Andy Serwer for the opening discussion of this year's Fortune Brainstorm Tech conference in Aspen, CO. He talked about Marissa Mayer's new role, IPOs, and consumer electronics. 

Below is an unedited transcript.

ANDY SERWER:  Welcome, Marc Andreessen.

MARC ANDREESSEN:  Thank you.

ANDY SERWER:  How are you doing?

MARC ANDREESSEN:  I'm doing great.

ANDY SERWER:  Have some water.

MARC ANDREESSEN:  I'm MORE