Apple: Another opening, another show

July 26, 2009: 7:19 AM ET

Apple's (AAPL) 258 retail stores may be drawing fewer visitors and bringing in less revenue than they did before the economic downturn (see stats below the fold), but they can still make a splash.

Witness the grand opening video -- shot by No. 2 in line -- of the company's 21st U.K. Apple Store in Brighton on Saturday, complete with the usual long snaking queue, 1,000 free T-shirts and over-the-top high-fiving Apple employees.

Below: the curious economics of Apple's retail stores.


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