If it doesn't find a solution, the MLB could find itself with a consumer riot.
By Kevin Maney, contributor
From Major League Baseball's point of view, content providers are going to have to figure out how to charge one price for aggregated packages of content. Otherwise, consumers are going to rebel against "a la carte creep," said MLB.com CEO Bob Bowman in a lunch session at Fortune's Brainstorm Tech conference.
"It's not that hard to imagine a world where there should be one price (for live on-line games) for all four major sports leagues," Bowman said. But, he added, there are no obvious ways to make that happen.
MLB.com charges $60 to $80 for season-long access to live baseball games via the Web. The model works for baseball, and Bowman can't fathom why owners of valuable content would give it away free on line. Premium news operations like The New York Times or the producers of a show such as Lost need to charge even if it seems unpopular. "My advice to content providers is to charge and stick with it," Bowman said. "It's hard to be patient in an instant world. We try to preach patience."
This is one in a series of articles leading up to Fortune Brainstorm Tech, which takes place July 22-24 in Aspen, Colo. The articles will look back at the progress of companies that presented at Brainstorm in 2009 as well as look forward to those that will present this year.
John Wood, Room to Read
By Benjamin Snyder, contributor
With over 10,000 libraries opened worldwide and 7.4 million books already distributed to MORE
Jul 14, 2010 10:55 AM ET
Apple's CEO tops the magazine's list of the 50 smartest people in tech
"He is a visionary, a micromanager, and a showman who creates such anticipation around new products that their releases are veritable holidays."
So begins Jessi Hempel's assessment of Steve Jobs, Fortune Magazine's choice for the "smartest CEO in tech."
Apple's (AAPL) CEO topped the list of Fortune's "50 smartest people in tech" feature, part of the drumroll leading MORE
Philip Elmer-DeWitt - Jul 9, 2010 7:34 AM ET
This is one in a series of articles leading up to Fortune Brainstorm Tech, which takes place July 22-24 in Aspen, Colo. The articles will look back at the progress of companies that presented at Brainstorm in 2009 as well as look forward to those that will present this year.
By Mary Jo A Pham, contributor
Gilt Groupe CEO Susan Lyne. (Photo: TechCrunch, Flickr.com)
Shoppers who thrive on elbowing competitors out of MORE
Jun 25, 2010 8:43 AM ET
(Photo: mbtrama, Flickr.com)
By Mary Jo A. Pham, contributor
With everything from Skittle-like earbuds to funky over-ears, Skullcandy banks on the appeal of super-chic headphones over niche marketing for audiosnobs. And it's working.
The company has been enjoying tremendous growth in recent years, despite the recession. In 2009 alone, Skullcandy banked $125 million in sales, up from $85 million reported in 2008. The company will launch its Aviator headphones today, developed in MORE
Jun 21, 2010 11:05 AM ET
This is one of a series of articles leading up to Fortune Brainstorm Tech, which takes place July 22-24 in Aspen, Colo. The articles will look back at the progress of companies that presented at Brainstorm in 2009 as well as look forward to those that will present this year.
By Shelley DuBois, reporter
It looks like the social networking platform turned media monster has figured out how to pocket some change.
This MORE
Jun 14, 2010 4:08 PM ET
This is the first in a series of articles leading up to Fortune Brainstorm Tech, which takes place July 22-24 in Aspen, Colo. The articles will look back at the progress of companies that presented at Brainstorm in 2009 as well as look forward to those that will present this year.
By Shelley DuBois, reporter
AOL was coming back with a vengeance, brand-new AOL CEO Tim Armstrong told Fortune's 2009 Brainstorm Tech MORE
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| Company | Price | Change | % Change |
|---|---|---|---|
| Bank of America Corp... | 7.95 | -0.16 | -1.97% |
| Microsoft Corp | 31.27 | -0.17 | -0.54% |
| Ford Motor Co | 12.28 | -0.25 | -2.00% |
| General Electric Co | 19.39 | 0.17 | 0.88% |
| Citigroup Inc | 32.36 | -1.00 | -3.00% |
| Index | Last | Change | % Change |
|---|---|---|---|
| Dow | 12,938.67 | -27.02 | -0.21% |
| Nasdaq | 2,933.17 | -15.40 | -0.52% |
| S&P 500 | 1,357.66 | -4.55 | -0.33% |
| Treasuries | 2.00 | -0.04 | -1.96% |
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