The product of Google's acquisition of Like.com comes alive as a social fashion shopping site.
Boutiques.com is an interesting play for Google and, from the website, you'll notice that it is unlike anything Google (GOOG) has done before. There isn't any advertising and the imagery is big and beautiful. This is all about shopping.
You'll notice that there isn't any Google branding on the site. The shop site was fast-tracked to market and was a product of its Like.com acquisition earlier this year. Google says there was no time to put in their own branding but subsequent iterations of the site might show some Google logos.
This is a shopping site where users can compare thousands of brands of clothing in a big, visual way. "Google's vision is to help people find and shop for all the world's products."
I'm not seeing a lot of men's clothing listed. In fact, I'm pretty sure there isn't any men's clothing listed here at all. This is clearly a site for women.
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