A deep dive into how -- and why -- Apple keeps its secrets
Apple employees know something big is afoot when the carpenters appear in their office building. New walls are quickly erected. Doors are added and new security protocols put into place. Windows that once were transparent are now frosted. Other rooms have no windows at all. They are called lockdown rooms: No information goes in or out without a reason.
The hubbub is disconcerting for employees. Quite likely you have no idea what is going on, and it's not like you're going to ask. If it hasn't been disclosed to you, then it's literally none of your business. What's more, your badge, which got you into particular areas before the new construction, no longer works in those places. All you can surmise is that a new, highly secretive project is under way, and you are not in the know. End of story.
"iSteve: The Book of Jobs" was the publisher's idea. The author had second thoughts.
The first biography of Apple's (AAPL) CEO to get Steve Jobs' blessing -- and cooperation -- hasn't yet been published. Or even finished. But it's already made it (briefly) into the top 50 on Amazon's bestseller list. And it's already undergone its first revision.
It's got a new title.
The old one, iSteve: The Book of Jobs, was chosen MOREPhilip Elmer-DeWitt - Jul 5, 2011 6:15 PM ET
Jeff Bezos's strategy of giving customers the best e-reader and e-bookstore possible is paying off for Amazon -- not that it's saying by how much.
FORTUNE -- Sales of the Kindle and of e-books are so good, and growing so fast, that they are now becoming a driver of Amazon's overall growth, says Citigroup analyst Mark Mahaney.
We can't know for sure how many Kindles Amazon (AMZN) is selling, because the company MOREDan Mitchell, contributor - Jun 8, 2011 11:49 AM ET
Who is Walter Isaacson, and why did Jobs choose him to tell the story of his life?
[NOTE: Simon & Schuster announced Sunday that the first authorized biography of Steve Jobs -- iSteve: The Book of Jobs by Walter Isaacson [Since renamed Steve Jobs] -- will be published in early 2012. A version of this article was posted in February 2010 before the S&S publicity machine was ready to kick into gear.]
Apple's MOREPhilip Elmer-DeWitt - Apr 10, 2011 8:48 PM ET
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