FORTUNE -- Bono called Jony Ive and his friend Marc Newson the Elvis and Beatles of design. Sotheby's Oliver Barker compared them to Donatello and Michelangelo -- referring to the Renaissance artists, I think, not the Ninja turtles.
Ive and Newson aren't that famous. But they do have a lot of cachet in the world of industrial design -- Ive at Apple (AAPL), Newson for everyone from Trek bikes to Ikepod watches.
And now they've proved themselves formidable fundraisers. A collection of objects the two designers curated raised more than $13 million at a Sotheby's Project (RED) auction Saturday night. That amount was matched by the Bill and Melinda Gates Foundation to bring the total to $26.2 million. All proceeds will go to the Global Fund to fight AIDS, Tuberculosis and Malaria in Africa.
Most of the objects for sale were simply chosen, not designed, by Ive or Newson. But the big money makers were items they either modified -- like the Steinway piano with red top that fetched for $1.9 million -- or designed from the ground up -- like the Leica camera that sold for $1.8 million and the aluminum table that raised $1.7 million.
The fourth biggest money maker -- the (RED) Mac Pro that sold for just under $1 million -- bears both their names, but I'm pretty sure Ive did most of the design work.
LINK: Sotheby's press release (pdf).
Below: A 5:15 minute YouTube video featuring Bono, Barker, Newson and Ive that explains what the auction was all about.
Charlie Rose has clips of Apple's chief designer in whatever size fits your schedule.
FORTUNE -- We haven't seen this much of Jony Ive -- Apple's (AAPL) senior vice president for design -- since he was knighted by Princess Anne in 2012.
Last week it was a book -- Leander Kahney's Jony Ive: The genius behind Apple's greatest products.
Tonight it's a fundraiser at Southeby's for Bono's Project (RED).
And on Friday it was MOREPhilip Elmer-DeWitt - Nov 23, 2013 11:20 AM ET
Last December I wrote that Elevation Partners was beginning to make noise about raising a second fund, an Act 2 for its less-than-successful, $1.9-billion first effort. Elevation is the private-equity firm started by Roger McNamee, Bono and others that was supposed to focus on next-generation media and entertainment deals but drifted instead into consumer electronics (by buying Palm (PALM)), online real estate and tired old media. It recently recruited former MOREAdam Lashinsky, Sr. Editor at Large - Jun 23, 2010 5:21 PM ET
High profile private equity shop appears to be chatting up a new fund despite string of struggling investments.
Word is that Elevation Partners, the high-profile if poorly timed private-equity firm headlined by rock star Bono and star investor Roger McNamee, is considering raising a new fund.
As surely as dogs chase rabbits or night follows day, PE shops raise more money when the existing fund is mostly used up. (Elevation's is about MOREAdam Lashinsky, Sr. Editor at Large - Dec 16, 2009 6:00 AM ET
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