By Daniel Roberts, reporter
At the SXSW Interactive conference in Austin this month, while speaking about the recent heavy influx of platforms that offer group text messaging, Ted Livingston, CEO of KIK, told CNNmoney, "The four big [companies] that all the blogs talk about is us, Beluga, GroupMe and Fast Society." We're not so sure, Ted. From what we've seen, and others agree, GroupMe has had the most buzz, far and away (BrandChannel called it "the belle of the SXSW ball"). But will users who swear by the young app go for its new attempt at sponsored partnerships?
GroupMe, beginning today, will be promoting musicians, concerts, events, and television programs through branded groups, which will be available under a "Featured" tab in the main menu of the GroupMe app. Say you and five friends all happen to like Bon Jovi; you can create a Bon Jovi group. Nothing changes about the way your group functions—you can still text each other all at once, and also use the group for a conference call -- but now, you're entered for the chance to win tickets, CDs, or even the opportunity to have Bon Jovi pop up in your group and text message with you. In some cases, GroupMe says, the artist or celeb may even get on a conference call with you to prove it's really them.
That all sounds good, but we can't help but think that a group of friends would have to really like Bon Jovi to care enough that they'd create a messaging group around the band. The same goes for America's Best Dance Crew or Bad Girls Club, two TV shows that will also have featured groups available. To be fair, there will also be group options for Bonnaroo and Coachella, which we could more conceivably imagine people joining for the chance to win tickets. It's not likely that users who love GroupMe will be so disgusted by sponsored groups that they abandon the app, but it's hard to say how many of them will actually create a group around one of the featured brands. More
Bon Jovi will celebrate the launch of its greatest hits album with a live streamed concert.
Streaming live concerts on YouTube is becoming an interesting promotional tool for big bands with new albums to sell. The latest group to take this avenue is Bon Jovi who will broadcast their November 10th Times Square concert live on YouTube that will coincide with the release of their greatest hits album.
The band is getting their fans involved MORESeth Weintraub - Nov 8, 2010 12:22 PM ET
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