Bobby Kotick

Activision's Kotick continues console attack

July 22, 2010: 6:52 PM ET

The game maker CEO makes the case for the TV as Internet platform in his latest dig against the "walled garden" console

by Laura Rich, contributor

If Bobby Kotick has his way, the couch potato will be back. Speaking at the Fortune Brainstorm Tech conference, the Activision Blizzard (ATVI) CEO laid out a case for moving all Internet activity to the television screen, where the company has a vested interest as its flagship games like Call of Duty add more storytelling and borrow the animation techniques of films like Avatar. Kotick argued that such games were better suited to the television.

"Everything belongs on the big screen," he said. "The bigger the screen, the more immersed you'll be in the experience."

Activision has been lustily eying a move away from its reliance on the traditional game console, where revenue from consoles' Internet extensions of its games eludes the company (the console makers retain all income from Internet activity). Meanwhile, Activision's own Internet efforts are driving some growth. In March, revenue was derived largely from two Internet components of Call of Duty: Modern Warfare 2: online play and the download of the related Stimulus Package. In another sign of its intent to move away from the console, Activision's Starcraft II, the first update of this game in ten years, will debut on the PC on July 27. A console game has not been developed. More

Current Issue
  • Give the gift of Fortune
  • Get the Fortune app
  • Subscribe
Powered by VIP.