Google to close Nexus One store

May 14, 2010: 1:53 PM ET

Google announced that it would soon change the focus of its Nexus One store, moving from selling to showcasing.

Image credit: Flurry Analytics

On its Official Google Blog, Andy Rubin, Vice President of Engineering in charge of Android,  acknowledged that the Nexus One store had seen lackluster sales and notified users that it would soon shift its focus from sales to showcasing new Google phones.  Even with the strong publicity and plenty of Adsense ads, the Nexus One never took off like Verizon's Droid. Flurry Analytics said that the Nexus One had about one tenth of the sales that the Droid had in its first 74 days on the market (right).

The experiment was meant to bypass mobile carriers in the purchase process. Google (GOOG) would decide on the applications, user interface, and updates instead of the carriers.

T-Mobile was the first to sign on, offering a subsidized ($179) plan.  AT&T subsequently added a version of its own, but AT&T (T) didn't offer any subsidy for signing up.  Both Verizon (VZ) and Sprint (S) canceled their Nexus One phones this month, due mostly to the fact that they'd soon be releasing their own higher-specced Android "superphones".


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