Bill Chiasson

LeapFrog's iPad for kids

June 8, 2010: 9:01 AM ET

To reclaim its lost luster, LeapFrog is on a mission to remake itself with software

Leapster Explorer. Photos: LeapFrog.

It has a full-color touchscreen, connects to a computer, plays video and music, and comes with its own unique software. But unlike the iPad, this device costs $69, not $500. And it's not for techies.

It's for tykes.

Meet the Leapster Explorer, the latest must-have gadget for the elementary school set. Educational toy company LeapFrog (LF) unveiled it this week as the ultimate digital companion for learners ages 4 to 9, and packed it with lessons that teach skills like spelling, matching, and tooth brushing. The company's engineers took care to make it cool, since today's kids are already used to reaching for mommy and daddy's RIM BlackBerrys (RIMM) and Apple (AAPL) iPods. More

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