Big Data

  • To woo fans, NBA ups its stat game

    The NBA unveiled a new statistics and video page so detailed that it will only interest hardcore fans. So, why invest in such flashy tech? Because it's the future.

    FORTUNE -- Just before Thanksgiving, executives from the enterprise technology company SAP (SAP) and the National Basketball Association stood in a suite at Madison Square Garden and excitedly told members of the media about the league's new technology offering for fans.

    The product MORE

    - Dec 11, 2013 12:35 PM ET
  • Vinod Khosla bets big on big data

    The Silicon Valley startup Ayasdi is just the beginning, the Sun Microsystems co-founder says.

    FORTUNE -- Last year, entrepreneur-turned-venture capitalist Vinod Khosla made waves when he said technology would someday replace 80% of doctors. This morning, at a Menlo Park, Calif.-based event hosted by one of his firm's portfolio companies, Ayasdi, Khosla reiterated his belief that computational power -- not people -- will bring about massive improvements in nearly every field, MORE

    - Nov 13, 2013 5:48 PM ET
  • When Big Data goes bad

    How the models underlying today's supercomputing prowess are costing us its success.

    By Joshua Klein

    FORTUNE -- Big Data and the cloud are putting supercomputer capabilities into everyone's hands. But what's getting lost in the mix is that the tools we use to interpret and apply this tidal wave of information often have a fatal flaw. Much of the data analysis we do rests on erroneous models, meaning mistakes are inevitable. MORE

    Nov 5, 2013 1:00 PM ET
  • Splunk CEO on the rise of the machines

    "We are on the cusp of a smarter planet," says Godfrey Sullivan.

    FORTUNE -- Fortune's annual Brainstorm Tech conference brings together the best and brightest minds in tech innovation. Fortune periodically turns the spotlight on a different conference attendee to offer their personal insight into business, tech, and entrepreneurship.

    Godfrey Sullivan is CEO and chairman of Splunk, a software company that helps users analyze machine data (the information generated when IT systems and devices communicate MORE

    - Oct 30, 2013 2:21 PM ET
  • Seeing the data center in a new light

    A new generation of optical communications chips could boost data transmission several times over -- and fundamentally change the way data centers are designed.

    By Clay Dillow

    FORTUNE -- Last week, a research and development effort reaching back well into the last decade came to a head as Intel pulled back the curtain on a new breed of optical silicon chips that could drastically boost data transmission rates within data centers MORE

    Sep 11, 2013 5:00 AM ET
  • The big data employment boom

    Big data jobs aren't just for engineers and IT departments -- analysts could come from just about anywhere.

    By Clay Dillow

    FORTUNE -- Big data has been favorably cast as "the new oil" and held up as the economic counterweight to America's sinking manufacturing sector. And while the "data is the new oil" analogy isn't perfect or even necessarily sound (data is both abundant and renewable, after all), there's some merit MORE

    Sep 4, 2013 5:00 AM ET
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  • Fast cars and furious data

    How NASCAR is using social listening technology to bolster its brand.

    By Miles Raymer

    FORTUNE -- Inside NASCAR's Charlotte, N.C., headquarters, on the eighth floor where its digital group is housed, is a 500-square-foot room packed with monitors that during races display not only the action on the track but the reactions from fans on social media networks. Other monitors show graphs offering real-time analysis of the deluge of tweets and Facebook posts MORE

    Aug 26, 2013 9:24 AM ET
  • Startup Idol: How Optensity makes big data seem minuscule

    Pamela Arya's startup helps analysts and scientists parse through big data quickly.

    FORTUNE -- The problem facing many organizations sitting atop massive amounts of data is how to make any sense of it.

    Three years ago, Pamela Arya, then a vice president at the counterterrorism firm A-T Solutions, recognized the problem and saw an opportunity. "We noticed that even though more and more people were building more and more sensors to capture MORE

    - Jul 19, 2013 1:46 PM ET
  • Why Tableau is reaching for the cloud now

    The hot enterprise firm is only now putting its software online.

    FORTUNE -- You might assume that a young, fast-growing enterprise software company like Tableau Software is all about the cloud -- a.k.a. selling and distributing applications over the web. But the Seattle-based company, which started out as a Stanford University research project in 2003, is only now launching a software-as-a-service version of its business intelligence tool, Tableau Server.

    In May, Tableau MORE

    - Jul 18, 2013 7:01 AM ET
  • What I learned at Facebook's big data bootcamp

    The social network wants all its employees to learn how to use data.

    FORTUNE -- You may have heard of Facebook's engineering bootcamp, a six-week onboarding program for new hires to learn the ins and outs of the company's code base and culture. But over the last few months, the social networking giant has quietly rolled out another program that's not just for engineers -- rather, it's focused on teaching big data MORE

    - Jun 13, 2013 7:18 AM ET
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