The deal is worth around $70 million and the company will remain independent for the immediate future.
Peter Kafka at MediaMemo says the company, which builds Bid Manager software for navigating advertising exchanges, hasn't commented (nor has Google) on the acquisition.
But if Google (GOOG) does acquire the company, they'll need to keep it independent until current client contracts expire. It provides an exchange for not only Google's Adsense and DoubleClick, but also for competitors like Yahoo (YHOO) and Microsoft (MSFT) and smaller ad networks like Adbrite.
Before Google bought it and for the immediate future, Bid Manager offered the following services, according to InviteMedia.com:
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