Ben Thompson

Reader poll: What will Apple's iPhone 5C cost? - Updated

September 10, 2013: 7:07 AM ET

In the hours before Tuesday's big reveal, put yourself in Tim Cook's shoes.

Demand curve: Ben Thompson

Demand curve: Ben Thompson

FORTUNE -- It's no secret that Apple (AAPL) hopes to capture some of the developing world's untapped market (and some of the more price-conscious consumers at home) by introducing a new, lower-priced iPhone at today's special event in Cupertino.

What we don't know is how cheap the cheaper iPhone will be.

The fact that the iPhone 5C needs to be sold in both subsidized and unsubsidized markets makes the pricing tricky. For a backgrounder on how that works, I recommend Ben Thompson's Thinking About iPhone Pricing on his Stratechery blog.

But let's keep it simple here and just try to guess the unsubsidized price.

[The unsubsidized prices for the current lineup, as reader Jonas Ensby helpfully points out, are $450 (iPhone 4), $550 (iPhone 4S) and $650 (iPhone 5).]

We'll find out what price point Tim Cook settled on soon enough. Tuesday's special event begins at 10 a.m. Pacific (1 p.m. Eastern).

The gods of Wi-Fi willing, we'll be live blogging it from Apple's Town Hall.

UPDATE: I've closed the poll now that we have the actual unsubsidized price from the company's website: $549. That surprised most Apple watchers, including 94.2% of the readers who participated in our little guessing game.

  • Ben Thompson: What if Steve Ballmer ran Apple?

    A former Windows product manager puts his finger on the difference between MSFT and AAPL.

    FORTUNE -- If you read only one story Monday morning about Steve Ballmer's departure from Microsoft (MSFT), skip Kara Swisher's gossipy piece about how it happened more precipitously than Microsoft let on and go straight to Ben Thompson's If Steve Ballmer ran Apple on his stratechery blog.

    In this provocative thought experiment, Thompson -- a former Microsoft MORE

    - Aug 26, 2013 7:41 AM ET
Current Issue
  • Give the gift of Fortune
  • Get the Fortune app
  • Subscribe
Powered by WordPress.com VIP.