Ben Reitzes

Barclays ups its Apple price target: The first increase of 2013

May 6, 2013: 10:26 AM ET

Citing the stock repurchase and new products, Ben Reitzes raised his target 13%.

Click to enlarge.

Click to enlarge.

FORTUNE -- Like Apple's (AAPL) shares, the price targets analysts set for the company have been on a jagged downward slide since last September. Until Monday, that is.

That's when Barclays' Ben Reitzes broke the streak and upped his 12-month target to $525 from the $465 valuation he set three weeks ago, just before Apple's March quarter earnings call.

"We believe the near-term set up is still quite positive," he wrote in a note to clients. "First, we feel better about gross margins -- we believe that our estimates for the June and September quarters are conservative given potential trends in warranty accruals, mix and Apple's pricing plans. Second, we believe Apple is about to change the narrative and get investors, analysts, customers and the media finally talking about new products again -- starting with a software/services/Mac event on June 10th and a likely iPhone/iPad event in September. Third, upon further reflection -- we didn't fully appreciate at first how much of a relief it was for Apple to unveil a bigger buyback. As a result, the buyback's size may help the multiple a little more than we even thought a few weeks ago."

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