Bell Canada

What's on Apple's iTV?

February 7, 2012: 11:29 AM ET

Jefferies' Peter Misek takes a deep dive into the problem of acquiring quality content

Amid all the chatter this week about Apple's (AAPL) putative plans to build a standalone TV set -- from Best Buy's leaked customer survey to the Globe and Mail's report that Canadian telcoms are already testing the thing in their labs -- the 23-page report produced by Peter Misek's team at Jefferies International stands out.

Rather than get distracted by speculation about whether it would be controlled by voice, keyboard, arm waving or all three, Misek focuses on the nut that will be the toughest for any Web-TV manufacturer to crack: how to deliver a critical mass of the best content to its users when and where they want it -- which it to say, anytime, anywhere.

Misek raises and dismisses three approaches Apple's deal makers might take -- creating content, seeding content, buying exclusive access -- to zero in on what he believes will be the most likely: buying non-exclusive rights in a way that doesn't make Hollywood's content owners nervous.

"We think an iTunes-type model is the most likely scenario as Apple will pay less for non-exclusive content, provide access to a broader range of content (creating a better user experience) and package everything with a superior user interface and ecosystem. We believe Apple thinks it can win on a level playing field for content."

Sounds simple, but it gets pretty complicated. Below the fold: Misek's summary of five scenarios by which Apple could acquire non-exclusive content, with their pros and cons.


  • How Bell Canada got the iPhone

    A Bell Canada (BCE) press statement Tuesday made official what the Canadian press has been reporting since Monday: that the company, in partnership with Telus Corp. (TU), will start carrying Apple's (AAPL) iPhone in November.

    The deal puts an end to the exclusivity that Rogers Communications (RCI) has enjoyed -- to the dismay of many Canadian iPhone owners -- for more than a year.

    It's news that is likely to be closely MORE

    - Oct 6, 2009 8:24 AM ET
  • New Google CFO a good fit for search giant's mobile push

    Google's new multicultural CFO Patrick Pichette ran Bell Canada's finances for two years. Image: Bell Canada

    By Yi-Wyn Yen

    Finding a finance guru to fit into Google's quirky culture isn't easy. Google has spent nearly a year looking for a chief financial officer who not only can keep up with the company's expanding growth opportunities, like mobile communications, but can also roll with offbeat offices and co-founders who invest in space exploration.

    But MORE

    - Jun 26, 2008 2:36 PM ET
Current Issue
  • Give the gift of Fortune
  • Get the Fortune app
  • Subscribe
Powered by VIP.