Battery Ventures

Three reasons Google wants Groupon

November 30, 2010: 3:52 PM ET

Is $5.3 billion an astronomical amount to get the popular deal-a-day web site? Not really. Here's why.

If Google's $5.3 billion offer goes through later this week as suggested, it could be Groupon's lucky day.

Not that luck has been really necessary for the Chicago-based, deal-a-day e-commerce site, which delivers daily discounts and deals from local businesses to 30 million users across 500 markets in 30 countries. Since CEO Andrew Mason launched it in November 2008, Groupon has quickly become the leader in local deals, having capitalized on trends like mobile, flash sales, and social shopping.

But is it worth the cash? Google (GOOG) certainly thinks so, and so do analysts. Three big reasons why:

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