Apple mobile devices were everywhere at EuroFinance in Geneva last week
He was in Geneva last week for EuroFinance 2010, the 19th annual international cash and treasury management conference. It was a gathering of treasurers, bankers and, CFOs ("people who roll with big, big, big money") where, he reports, iPads were being given away as door prizes and "iPhones were everywhere, sometimes a BlackBerry in one hand, an iPhone in another."
"You could argue this is purely cosmetic," he writes. "It is not. The evolution of the mobile smartphone apps ecosystem has these most staid of business professionals excited."
Among the signs he spotted that Apple has gained a growing foothold in this all-important market (and I quote):
Why all the activity?
|Chrysler relents, agrees to recall 2.7 million Jeeps|
|Google files First Amendment court case against NSA surveillance secrecy|
|China's fastest-growing cities for millionaires|
|Immigration bill could cut deficits by $175 billion - CBO|
|Why Apple's new MacBook Air is the ultimate road warrior's notebook|