Apple mobile devices were everywhere at EuroFinance in Geneva last week
He was in Geneva last week for EuroFinance 2010, the 19th annual international cash and treasury management conference. It was a gathering of treasurers, bankers and, CFOs ("people who roll with big, big, big money") where, he reports, iPads were being given away as door prizes and "iPhones were everywhere, sometimes a BlackBerry in one hand, an iPhone in another."
"You could argue this is purely cosmetic," he writes. "It is not. The evolution of the mobile smartphone apps ecosystem has these most staid of business professionals excited."
Among the signs he spotted that Apple has gained a growing foothold in this all-important market (and I quote):
Why all the activity?
|Homeless college students seek shelter during breaks|
|Another strong quarter for Smith & Wesson|
|Five things you didn't know about Bernie Madoff's epic scam|
|Don't fight it. Bitcoin has a bright future|
|Snowden docs had NYTimes exec fearing for his life|