By Beth Kowitt, writer
FORTUNE -- Mobile is the most profound development we will see in our lifetime, said Carolyn Everson, vice president of global marketing solutions at Facebook (FB), during Fortune's Most Powerful Women Summit on Wednesday. "It's transformational," she added. For people in the world who still don't have Internet access, it will come to them through their mobile devices rather then desktops.
Everson noted that a little more than a year ago Facebook's business fundamentally changed. Southeast Asia and Africa had always seen more access to the social media platform via mobile, but last summer the curve switched in both Europe and the U.S. as well.
That's a huge positive for Facebook, as people on average check their mobile devices 100 times a day, Everson said. It's now instinctual. "It's literally become as though we blink our eyes," she added. "For our business that's an incredible driver of growth." From a marketing point of view, she said, the mobile device is now the most important screen.
China is a key example of this development. Jennifer Li, chief financial officer at Beijing-based search engine company Baidu (BIDU), said that 80% of China's 590 million internet users are accessing the web via their mobile devices. And last year in July, user time spent on mobile surpassed desktops, and time on mobile is now double that of PCs.
"It's important for businesses to recognize that trend," Li noted. Baidu is working to educate advertisers on how to leverage the platform to catch the attention of consumers. She added, "We really have to hand-hold them and have to encourage them to build mobile friendly sites."
CEO Mark Zuckerberg would like to reach the country's 513 million Internet users. Too bad local entrepreneurs have beaten him to the punch.
FORTUNE -- Last May when Mark Zuckerberg wed his Chinese-American girlfriend, Priscilla Chan, a joke began to make the rounds on China's version of Twitter, a microblog -- or weibo -- run by the Internet portal Sina. It went something like this: Chan brings Zuck to meet her MOREJessi Hempel, writer - Sep 10, 2012 5:00 AM ET
If Mark Zuckerberg wants in on the biggest boom country in Asia, the social networking champ will have to make some tough choices about what kind of company he wants Facebook to be.
"Like" it, hate it, or just plain don't care, there's no denying the Facebook effect. In six years, the social networking site has usurped both Friendster and MySpace and amassed nearly 600 million registered users who access it MOREJP Mangalindan, Writer - Jan 17, 2011 3:00 AM ET
Jon and Michael debate the merits of Google (GOOG) pulling out of China over spying concerns.
>Ben Baer, Senior Producer - Mar 19, 2010 10:33 AM ET
The big question in China isn't why Google is leaving but who will take its market share. Microsoft wants it, Baidu's a favorite, but local powers like Sohu and Tencent are more likely to be the big winners.
By Bill Powell, senior writer
The days are winding down for some of the best and brightest who went to work for Google (GOOG, FORTUNE 500) in China over the last couple of years. MOREMar 18, 2010 3:06 PM ET
Fortune's man in Shanghai offers perspective on the online ad giant's threat to end its China venture.
By Bill Powell, Senior writer
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You get used to seeing those words pop up on your computer screen when you live in China. MOREJan 13, 2010 10:56 AM ET
The Chinese company dominates online searches in its home market, but Google's ambitions go well beyond Googling.
At first glance one might readily declare "game over" in the China online search war. Beijing-based Baidu (BIDU) dominates: According to Jennifer Li, Baidu's chief financial officer, Baidu's market share for search in China was about 77% in the third quarter, up from 75.6% in the second quarter.
Google (GOOG), she says, lost share in MOREStephanie N. Mehta, Deputy Managing Editor - Dec 28, 2009 8:06 AM ET
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