Avner Ronen

As Google battles Apple for your TV, Boxee unveils a third way

November 12, 2010: 1:28 PM ET

The new set-top, social home theater box isn't about challenging Apple and Google, says Boxee's CEO. It's about changing the philosophy behind TV and online video altogether.

Earlier this week, Avner Ronen launched the Boxee Box. Almost a year-and-a-half in the making, the set-top box represents the latest step for the start-up whose software until now offered a convenient free, partially-open source software solution that aggregated users' digital content -- Netflix, VUDU, Pandora, Facebook, Twitter -- into one portal.

With Boxee Box, Ronen and his crew of 28 have finally completed the equation, marrying Intel (INTC) and D-Link hardware with their software, thereby entering a field dominated by heavyweights like Apple TV and Google TV. Along the way, Boxee has also overcome some important hurdles, including a long-awaited partnership with Hulu that brings more prime TV content to users.

Ronen dropped by the offices for a visit to show off the Boxee Box and weigh in on the crowded online video set top box market. Below, a transcript of our conversation:

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